How Much Does it Cost to Build an App in 2023?

12 min readDec 19, 2022

What really makes an app popular, do you know? People will exclaim “Wow!” when they see your app. Wow, it is fantastic. Don’t you want to know how much it will cost to create a mobile app in 2023 in order to create one that will astound users and gain a lot of traction with them?

Everything we see around us is designed, which is absurd. It inspires creativity and provides humanity to all machines. Therefore, if you want to give your app users a bright taste of app design, you must provide them visual taste buds something fantastic and unique.

Google’s Play Store has around 2.5 million apps, compared to Apple’s App Store’s more than 1.8 million. Let’s imagine there are roughly 30,000 apps in the market that compete with your particular line of business. We’ll slightly lower the count. Even if your app is superior to half of them, how can you go up from the top 15,000 to the top 10 or top 5?

We are all aware that the top restaurants also succeed because of the food’s aesthetic appeal and presentation, in addition to their high quality and desirable attributes. Customers place a lot of value on how the meal appears. Which burger would you like to eat, please? And how much does designing an app cost if you concentrate on enhancing the feature?

Undoubtedly the one on the right, as it feels wonderful and looks great. When creating your company app, you must take advantage of the design’s power. So let’s find out how to create an app for your company and how much it costs to create a mobile app without wasting any more time.

App Design Process

Many people don’t realize how extensive and involved the app design process is. We will go over every stage of the entire app design process in depth and provide detailed explanations.

The benefits of app development for startups, which occur later in the cycle, are not the focus of this article because we are more interested in the design portion of the app development process.


Research is the initial step in any business, development, or design. You can perform better if your research is stronger and more thorough. The study covers a wide range of factors, including:

  • Competitor Apps — their look and design
  • Market Trends — Latest Design Trends, Top Design Technology of the Time
  • User Analysis — audiences’ needs, preferences, goals, and pain points
  • Your Business’ objectives and long term goal

After gathering all the information, the mobile app UI/UX design and app development team gets to work designing a mobile app that is suited to the client’s vision and the demands of the target audience. It will take some time to figure out what functions and aesthetic choices could increase user acceptance of your program.

One final observation concerning research is that, rather than focusing on other people’s products, you should consider your own users and the strengths of your own product while attempting to outperform your rivals.

Visual Design

The actual screen design for the app follows next. With simple sketches and numerous mockups, it would be quite simple. The UI mockup designs for the app are produced using the pre-research you conduct and a great deal of consultation with the customer (the app’s owner) and the designing team.

Communication with the stakeholders regarding the final appearance of the app is the main focus of visual design. It’s one of the greatest methods for explaining how to use an app and provide visual answers to difficulties.

Designers can build a few UI mockups before beginning work on the final version to show several approaches to style, the usage of various elements, forms, shades, and color schemes, among other things. More specifics can be added until the final app UI design mockup is ready once the team and the client have agreed on the final design approach.

You must be wondering, after hearing all of this, how much it costs to employ a designer. Before knowing how much designers charge per hour or per project, hold your horses. You must first become familiar with the work they do.

Mobile app UI designers are in charge of branding, color schemes, the inside layers of app screens, and the overall aesthetic of the app. The content of the app is equally as vital to its design. Therefore, it is the app designer’s duty to display various forms of content in a highly creative and knowledgeable manner.

Creating Wireframe

Making a wireframe for the app’s design based on the preliminary sketches is the next phase. A precise list of criteria and specifications, rather than software or resources, is the most important prerequisite for creating an app wireframe.

All elements are schematically placed on the app’s screen using design tools, typically Balsamiq or something similar. It can be viewed as the basic framework for the next app.

The wireframe for the app, which resembles a graphic of the app’s numerous displays, aids clients in visualizing and comprehending how the app would seem. Clients can suggest the necessary adjustments even better with a stronger understanding of the visual description of the app thanks to the wireframe.

At the client’s request, the app designers create a number of design concepts till they find the ideal one.

UI/UX Design

How is the UI/UX of an app designed? I would advise applying a more intricate design structure to your already generated app wireframe using tools like Adobe XD or Figma, along with other cutting-edge creating programs. You may easily add particular fonts, buttons, and other native UI elements using UI/UX design.

For some low-budget app design projects, the designer can produce a basic design that confirms the app concept and an MVP app design by correlating to the app’s basic interface.

This kind of effective product design methodology may significantly lower the overall cost of the software. Even so, it won’t be visually appealing to the audience or be very effective at getting people to notice your app.

The best-designed app in the world might be yours if, on the other hand, you have the money to invest wisely in the design and development of the app for the two most widely used platforms, iOS and Android, in a Native manner.

Are you wondering how much it would cost to create an app in a native environment? Let me answer your question. Because the app designs must adhere to certain platform rules, distinct versions of the app are made for iOS and Android.

Since there is no coding involved in the app’s UI/UX design, only design modifications made in accordance with the requirements of the target platform, it usually only takes half as long to create an app for a second platform. They don’t have to start from zero when creating elements like specific buttons, backdrops, diagrams, icons, etc.


Prototypes depict how the app will seem in its finished form. Because the entire UI development is centred on the prototypes, they are quite thorough. Every screen of the app is prototyped by the UI/UX designers.

It is usually a good idea to start with the UI design and prototype of the iOS version because it has stricter requirements if the project involves both iOS and Android. You may easily make adjustments and develop the Android design quickly by using the iOS prototype as a starting point.

In the present era, creating and prototyping apps not only extends to mobile apps but also to tablets and a variety of wearable technology, including smartwatches. Although it is built concurrently with the main app, the wearable app’s cost and development time are evaluated independently.

If you’re wondering “how much does a prototype cost,” keep reading. Hold on, we’ll address that and all other questions regarding the price of designing an app.

App development companies can offer static or clickable prototypes upon the client’s desire by using the best designing tools and technologies. Although expensive, obtaining a clickable and interactive prototype will undoubtedly increase immersion and the opportunity to identify flaws or areas in need of improvement.

The app then moves on to app development.

Branding Design

Even when the design of your app is complete, your work with the design team is not yet done. The brand image of your company needs to be improved. I don’t just mean designing your company’s logo when I say “brand.”

A designing company can provide a company with a variety of services to help it build its brand identity in the business sector. Among the most essential designing services a business requires are:

  • Icons or Symbols
  • Word Mark
  • Letter Marks
  • Combination Mark
  • Emblem
  • 3D Logo

If you work with a knowledgeable and clever app design company, they can also assist you in producing marketing materials like brochures, films, and photographs. It all depends on the kind of mobile app design firm you choose to develop the mobile app for your business.

Factors Affecting App Designing Cost

Now that you are familiar with the design of your business app, it’s time to understand the variables that determine the design cost of your app. There are several variables that affect how long it takes to create an app and how much it costs, which we’ll cover in this section.

How much does it cost to design an app is a question that is challenging to quickly and precisely answer. because designing is not a black-or-white proposition where you either succeed or fail. similar to your level of design proficiency and how well you design.

The ultimate app UI design cost can be significantly influenced not simply by the act but also by the designer. Without knowing all the requirements, it’s tough to respond, therefore we’ll start by learning about the numerous aspects that affect design expenses.

Factors Affecting the Mobile App Designing Cost:

Number of Platforms

The amount of platforms you decide to construct your app on is the most frequent element that will nearly double the cost of your app’s design. In an ideal world, Android and iOS would be the two main app platforms. If you want to publish your app in either app marketplace, you must adhere to the distinct app designing requirements of the respective app platforms.

As a result, the apps are created independently for each platform, which raises the cost of design because it requires doing the work twice for each platform. The price of designing an app drops to approximately half the budget of designing for two if you decide to launch it solely on one app platform.

However, just because it sounds expensive, you shouldn’t abandon the idea of designing and creating two platform apps. Two apps will bring double as many users from two distinct smartphone markets, if not more. The designers didn’t start from scratch when creating the second app; instead, they rearranged and worked around the initial design, which allowed for a quicker turnaround.

Design Style Chosen

When creating a mobile app, there are numerous great and appealing design approaches to pick from, ranging from a minimalist style to sophisticated color schemes and graphics. It all depends on your particular preferences and how much money you want to spend on having your app designed.

The visual aesthetic you chose for your app will subtly convey to consumers how the app and your business as a whole feel. For example, you shouldn’t choose a minimalist app design for a retail app that primarily makes money by upselling extra products, or a corporate-styled glossy app design for a children’s teaching app.

App Complexity

When calculating the cost of designing a mobile app, this is likely the most important aspect. The caliber of coffee served at Starbucks as opposed to a typical coffee shop is different. The difficulty in preparing a delicious cup of coffee is what makes Starbucks pricey.

The same is true when designing mobile apps. The more intricate and cutting-edge the app’s design, the more likely it is that users will download and use it. For instance, you might design a signup screen for an app with simply two fields for a name and password and call it a day, or you could design a signup page that is gorgeously colored, quite engaging, and contains small, individual features.

The second method will obviously take longer because there are more intricate aspects and complexity to consider, but when a potential user compares the two displays, they will typically select the second, more intricate design version.

Project Size

The size of the app is crucial in this situation. Some apps have a very small size, a small number of screens overall, and extremely few functions. An app like Uber, for instance, will contain a lot more app screens than, say, a Rubik’s cube app game.

It’s just common sense that creating an app with 50 screens will take longer than creating one with just ten. Additionally, as we already discussed, the complexity of the app’s design is taken into consideration.

So it will take far less time to create a 10 screen app with a simple app design than it will to create a 45 screen app with a complex design. Time costs money in design. The longer it takes, the more money it costs to design and maintain an app once it has been released.

Designer’s Expertise & Experience

Designers are similar to computer artists. Their knowledge and experience are crucial when calculating the price of developing an app. For want of a better illustration, a painting created by Larry from accounting cannot be compared to a work of art by Leonardo da Vinci. v

A superior designer with a strong creativity and years of experience will cost more. The cost of developing your app will be minimal if you hire a recently graduated designer student, but the design quality of your app will suffer.

Hiring a skilled app designer has a secret advantage. They are speedier with the program and can create work compared to beginners, in addition to having the best ideas and years of expertise.

Geographical Location

The cost of building a mobile app is heavily influenced by geography. A US-based app creation company may have a lot of potential, but building one will be extremely expensive. On the other hand, a small app design company in Bangladesh might be quite affordable, but the quality will suffer greatly.

How about meeting halfway? The majority of the global market for app design and development is controlled by USA. USA is well-liked since they offer services in application creation and development that are worth every money you spend.

Going with a quality-to-price ratio where you get the finest service for your money is the ideal course of action. That description is met by USA, and Xekera Systems is the ideal partner for developing mobile apps and designing apps.

How Much Does It Cost To Create An App Design?

The big question is now: “How much does it cost to design an app?” You deserve more than just a flat sum of money because you have been a consistent reader for this long. So, here is a detailed breakdown of how much the process of designing an app cost.

I would also like to assist you if you only want a circular figure. After reading everything you have, it should be obvious to you that I, or anybody else, cannot provide you with a precise number until all the conditions and considerations are taken into consideration.

If I had to give you a rough estimate, it would cost you anything between $3100 and $4700 to finish the entire app designing process, from the requirement research to the final branding duties.

Hire the Best App Designing Firm

You now understand how much it costs to design an app. There is no getting around the requirement that you create your software. Choosing the greatest app designing agency for your money is something you should keep in mind regardless of how much money you spend on app design. Contact us!

Frequently Asked Questions (FAQs)

Q 1. Why Should I Pay Designers If Developers Can Do the Job?

Whom would you prefer to have create the interior of your home? a licensed and skilled interior designer, or the general contractor who manages the construction crew. Obviously, you’ll choose the interior designer because they have the necessary skills for the job.

The same is true when designing apps. A developer can use code to turn an app’s design into a working app, but only a professional designer can accomplish the proper designing.

Q 2. What Can Make App Design Cost More or Less?

All the elements that will impact the cost of designing the app have already been covered. These are the influencing elements:

  • Platforms in Number
  • Complexity of the chosen design aesthetic
  • Project Length
  • Knowledge & Experience of the Designer
  • Locational Information

Q 3. What Do I Get When the App’s Design Is Finished?

Everything depends on the design services for which you engaged the company. However, in most cases, you will receive a final app mockup with all the app screens created to your requirements once the entire app design process is over.

The developers receive the final mockup design file with every design element developed separately for them to code on and turn into a real responsive mobile application.

Q 4. How Much Does It Cost to Create an App?

The price of designing an app depends on a number of elements that have already been covered in this blog. However, if you want a rough idea of what the price range for app creating services is, it might be anywhere from $3000 to $10,000 or even more, depending on the designing company you pick.

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